Resolutions, goals, objectives… Whatever you call them, a new year is the time when you make them. If you’re like me, you probably feel like there are a million things you want to do and you want to do them all now.
Unless the new year has endowed you with the ability to grow extra arms or create shadow clones, you have to decide what to do and what NOT to do.
I know the feeling.
I felt pulled in a thousand different directions until I learned one question I can ask myself at any time to get my goals into FOCUS.
“What one thing can I do right now that will make everything else easier or unnecessary?”
-Gary Keller, author of The ONE Thing
Asking this question helps me bring possibilities into focus and I can instantly tell the difference between “yes” and “no or not now” activities.
There are a lot of things I’d like to accomplish this year: earn “best seller” status with my book, grow my business income, and get my house tidy. But asking this “focus” question led me to the “one thing” I will strive to accomplish in 2018.
My “one thing” is to learn how to consistently get greater than $110 in profit for every $100 I spend on Facebook advertising. Once I learn this skill, every time I run ads I’ll make all my money back plus a little extra. That means I’ll effectively be advertising my business for FREE. Actually, I’ll be getting PAID to advertise.
More importantly, however, I’ll be getting paid to add paying customers to my email list. Learning this skill is like learning how to print your own money. Getting paid to get customers makes a lot of other things easier or unnecessary. If I want more money, just get more customers. If I want my book to be a bestseller, figure out how many customers I need and go get ‘em.
So now when I’m faced with the hottest new platform, technique, or gadget, all I have to do is ask myself “is this going to help me consistently earn $110 for every $100 I spend in Facebook ads?” If the answer is “no” then it’s a distraction and I automatically know it’s something I don’t need to be doing—at least not right now.
Use this “focus” question for yourself and come up with your own “one thing”.
If you decide your “one thing” is to learn Facebook advertising, then check out this FREE tutorial written by my friends at MLSP. Also, if you want to spy on me and see how I’m implementing my Facebook ad strategy, like my page on Facebook and then sign up for my email list. As a FREE gift for joining, I’ll give you a 3-Day video course that will help you find your “Do-Everything-You-Want” superpower.