Spring is here!
As such, it’s a great time for Spring cleaning. As I was rummaging through an old cabinet, I ran across something that reminded me of the time just before I started my home based business.
Years ago, I was convinced of the benefits of having a business and I knew I wanted to start one. I just had no idea what to do. I was trying to figure out what would be right for me.
No matter what, I wanted to get off to a good start whenever I did start a business, so I enrolled in a weekend class about how to start and run a profitable small business.
Once in the class, I got two binders full of information plus two cases of CDs.
It was a lot of information—good information. But I felt a little overwhelmed by the end. I found there are a lot of things to consider when running a successful small business.
Here’s an idea of what was in the course:
- Small business accounting
- Financial Statements
- Marketing and Advertising
- Inventory Control
- Hiring, Training, and Keeping Excellent Employees
- Managing Overhead Expenses
- Business Taxes
- Why Companies Fail
- Choosing the Right Business for You
- Choosing the Right Business Location
- Competitive Analysis
- Cost Analysis
- Choosing a Business Name
This is just a sample of some of the topics covered over that weekend. Like I said, I got a lot of great information. But by the end, my head was kinda swimming. I realized there were a lot more things to consider than I knew about.
Sharing Is Caring
Well, if you fast-forward to today, I believe in this day and age it is easier than ever for a person to get into business. Although there are things you have to learn, you can focus on a few things instead of those binders full of information that I just mentioned.
As you grow your business, you can learn the rest as you go along.
As an example, look at what I did to become an author by publishing my book, The Beast Code.
With Amazon, I was able to simply provide my creativity and ideas and use their infrastructure to self-publish and distribute my book.
At the push of a button, my book was available on several different electronic devices and platforms. It is also available in multiple countries. I’ve seen sales in the United States, Canada, Europe, Japan, and Australia.
I didn’t have to write a single line of code to make my book display on multiple platforms, computers and mobile devices. I didn’t have to set up websites that comply with the laws of multiple countries. I didn’t have to set up payment processing that can handle multiple currencies. All of that was done for me.
That’s just one example of a larger phenomenon called “the sharing economy”.
As an entrepreneur and business person, I get to bring my skills and talents and maybe some products and I get to share and leverage the infrastructure created by other companies like in this instance, Amazon.
So all you have to do in today’s sharing economy is decide what you want to do, and then stake your claim on a piece of digital real estate. Author Nick Loper calls it a “buy button”.
Claiming Your Clicks
It’s like, there are these buttons that are out there in digital space where if people click, somebody gets paid.
So, I staked my claim on a buy button on Amazon. So, if people click on that “buy now” or “buy now with 1 click” button (that has gotten me a lot of times), I can get paid and share in that economy.
I don’t know if you’ve ever been confronted with as much information about starting a business as the binders I just told you about. If you have, you probably felt overwhelmed like I did.
If you do feel overwhelmed, I urge you to gain a different perspective. Because you don’t have to do ALL of the things necessary to start a business. You can take advantage of the sharing economy. You can scale it back and focus just on the things you want to focus on to start. You can learn the rest as you go.
Room To Grow
In the future, you may want to expand, get your own building, do your own distribution or other things. But there are so many places now where all you have to do is just claim that buy button, provide your skills and talents, and you’re in business.
Another example just real quick is Uber. You can pretty much run a taxi business by sharing your car and driving skill. The app for people to call for a ride, the payment processing, the logistics—all that’s handled for you. You share that with Uber.
And by now, who hasn’t used Uber at least once to go somewhere?
That’s the economy we’re living in and it’s a trend that’s going to continue. Keep your eyes open. You’re going to see more and more examples of business ideas that grow utilizing the sharing economy. People will be able to go into business for themselves offering all kinds of goods and services without having to take on all the hassles of building “ground-up” infrastructure to start.
With that being said, if you’re like I was a few years ago and you’re looking for the right business for you, I have something for you. I have been fortunate enough to get connected with the right people and because of that I have the inside scoop on a piece of technology that hasn’t hit the marketplace yet. It also takes advantage of the sharing economy and has the potential to have a huge impact for a lot of people.
So if you’re open to investigating something, follow this link and sign up to get details delivered to you via Facebook Messenger. If it’s a good fit for you, I can walk you through a simple system to get started and avoid information overload and overwhelm.