I am very pleased to announce the launch of my first book The Beast Code: 4 Simple Keys to Unlock Motivation That Lasts So You Can Finally Dominate Your Side Hustle. From the time I first put pen to paper with the idea, it took me about a year to get it published. It wasn’t all […]
Well if there’s any one rule to remember about being a Beast and unlocking your true Beast and your full potential it’s this…
Do what you love… and don’t chase money.
In his book, Instinct by T.D. Jakes, he goes on to talk about how your highest success is what you’ll achieve if you follow the instincts that are just a part of who you are—those natural hunches, those tendencies that are just a part of who you are. And if you learn to tap into that and learn to listen to that you will achieve any level of success that you want to achieve.
I mean after all, it’s not hard for an eagle to fly—it’s just what eagles do—or for a cheetah to run, or for any type of animal to just do what it does.
I mean, success and succeeding…that’s what Beasts do. And if you just follow those inner cues, like a compass, it’s going to direct you in the right path. You just have to tap into it, you just have to trust it, and just kind of to an extent, you know, go with the flow.
So with that said, this is not a very long video, just want to urge you to listen to your Beast instincts and keep being a Beast.
Daniel Pink exposed a counterintuitive trend or phenomenon that happens in economics that has been uncovered by economists—research economists—and what they found is that when it comes to complex work, people respond in an inverse way to incentives.
So what does that mean?
That means when people are doing complex work—something that’s…
Well let’s first talk about the opposite of that.
If people are doing mechanical work—they’re doing something simple—just a simple task like cranking a widget. So, their job is to crank a widget… If you offer them a higher incentive for the more widgets they crank, they’ll crank more widgets. They will put in that extra effort because the task they’re doing is mechanical.
Well when it comes to something more complex than something mechanical, where it requires thought or some creativity… With complex work, if you offer people a higher incentive, they actually perform worse.
It’s counterintuitive and that’s been something that economists have struggled to figure out and understand.
So in any type of endeavor that you may be doing on the side, it probably has some level of complexity to it—it’s probably not…it may not be something that’s really simple. So in doing that work, if you do have some pretty lofty financial goals, you may actually be demotivating yourself from doing that work by giving yourself such high goals and in putting that kind of pressure on yourself.
So here’s a little tip or a little trick to to break that down and not adversely affect your own performance but still move towards your larger goals.
And what that is, is: the first thing you’ve got to do is you’ve got to figure out what your “rainmaking” activity—what is the smallest activity that really moves you closer to making a sale or making some money.
In most businesses, you have to do something to acquire new customers. So you may have to do something like set appointments with people. Now that doesn’t mean you’ve closed the sale or even done a presentation, but you’ve set an appointment. So you can assign that small mechanical task—assign that some sort of monetary value so that every time you set an appointment, you reward yourself with—even though it’s imaginary—you reward yourself with that amount of money.
So that can become sort of a mental incentive to do that repetitive, somewhat mechanical “rainmaking” activity and it feeds the pipeline for you to do all of the other more complex stuff that you may have to do like, you know, presenting and talking to a person, and maybe closing them on your product or service or whatever it is you do.
So that’s a handy little trick that I’ve learned to kind of keep myself motivated to really do that core activity that feeds the rest of my business and moves me towards my larger goals.
And another tip is that there’s a—if you do have to, you know, set appointments with people and track customers and customer calls and that sort of stuff—there’s software—there’s cloud-based software that’s free called HubSpot CRM1 that you can use that I’ve found is really handy that keeps track of those monetary incentives for me and it’s been a really cool tool for me to play around with it. And It’s been pretty motivating and it’s made the task a lot more fun for me to stay engaged with.
I no longer use HubSpot CRM. I did at the time I recorded this video, but since then I have switched to a premium service that not only provides my CRM software, but also my website hosting, lead magnets, marketing training, and much more. Click here to learn more about the CRM I use.
So once you unlock your Inner Beast to pursue those big goals that you’ve got to pursue, you’ve still got to figure out what to do about the everyday tasks and chores that have to get done. I mean you’ve still gotta feed the family, you’ve still gotta clean the house, you’ve still got to do all of those things.
So what you can do to make sure that you take care of what needs to be taken care of and you’re not overrun by the guilt of neglecting all those things is: you can adopt systems.
Well the first thing to do is—if you live with other people—you’ve got kids you’ve got a spouse—whatever… You know, have them pitch in and divide those tasks so that you’re free to pursue the goals that you’ve got. Communicate with them and let them know that this is something that’s important to you and it can be a group effort.
Develop a schedule, you know, so that you know who’s going to do what—who is responsible for what, when.
And I would just like to offer a tip—particularly for preparing meals—something that I’ve recently encountered and it’s called 5dinners1hour.com.
I just stumbled across this thing and it was just the best thing ever because I was always stressed out about how to provide dinner for, you know, for the family—I’m a single dad.1
So what 5 Dinners 1 Hour does is: you can purchase these meal plans for as little as five dollars a month and it will give you a meal plan for five meals per week. And it has the plans, the grocery list, and you can get all the groceries and the prep instructions so that you can prepare ahead of time all of those meals and put them in Ziploc bags, freeze some, put them in the refrigerator… And you can do all the prep work in one hour.
And so after a full day of work I can come home, pull a pre-prepared meal out, cook it, and have a fresh cooked meal for the entire family in 30 minutes or less and it’s been an absolute Godsend. And that’s a system that’s an example of one system that I’ve been able to employ to free up just a whole lot of time to devote to my side business in addition to, you know, a full-time job.
So that’s just a quick tip on how to employ systems to free up more time to pursue your passion.
When I recorded this video, I was a single dad. A few months later, I got married to the love of my life, Valerie. Click here to watch our wedding/music video. I no longer use 5dinners1hour.com. Valerie has taken over most of the meal planning in our household. We do however have everyone pitch in to clean the kitchen. 5dinners1hour is still a great meal plan service and it’s cheap to try and I still recommend it.