I am very pleased to announce the launch of my first book The Beast Code: 4 Simple Keys to Unlock Motivation That Lasts So You Can Finally Dominate Your Side Hustle. From the time I first put pen to paper with the idea, it took me about a year to get it published. It wasn’t all […]
I am very pleased to announce the launch of my first book The Beast Code: 4 Simple Keys to Unlock Motivation That Lasts So You Can Finally Dominate Your Side Hustle.
From the time I first put pen to paper with the idea, it took me about a year to get it published. It wasn’t all easy—I had to work writing into my schedule which was already busy. And as if that weren’t enough, I decided to get married too! And just a few months before I got the idea for the book, my two sons had moved in with me so I was a full-time single dad at the time.
Yeah, it was a busy year!
But let me back up a bit. You’re probably wondering what The Beast Code is all about and how I got the idea.
On April 11, 2016, I was in Phoenix, Arizona, lying in bed in my hotel room in the wee hours of the morning. I was there for a live business event and I was reflecting on the events of the weekend.
As I reflected, I remembered the words I overheard while watching a truly dynamic speaker inspire a packed arena:
Man! That guy is a BEAST!
I agreed. That guy was a Beast! I wanted to be that guy—on stage, inspiring people. My reflection was interrupted by a familiar inner voice that said:
I’m not a beast like he is.
It was the same self-talk I had become accustomed to after five years of running a home-based business with less-than-stellar results to show for it.
But then something unexpected happened. I heard another voice. That voice said:
Yes, but what kind of BEAST are you?
My eyes widened. I sprang out of bed. I began to ponder that question. What kind of beast am I?
Thoughts rushed into my head and before I had time to forget them, I grabbed my phone and began recording video. I just started talking stream-of-consciousness style into my phone.
As it turns out, those early-morning ramblings in Phoenix, Arizona became the basis of what is now The Beast Code.
When I returned to San Antonio, I was a man on a mission. I started getting up an hour or two earlier in the morning so I would have time to write. I produced a 20-part video series called Unlock Your Beast. I continued to work with the content until it finally became a book.
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When I went to that event in Phoenix, Arizona, I expected to get inspired and motivated, but I didn’t expect it to last. I figured I would take action for a few days—maybe even for a week. But I would lose steam. I would go back to my everyday routine. I always had before. Remember, I had been doing this for five years already. This wasn’t my first rodeo.
But here I was weeks, months, a year later, getting up early every morning like a kid at Christmas. I was inspired—one might even say obsessed. And I was loving it.
So what is The Beast Code about?
The Beast Code is a way for you to tap into the same kind of motivation that pulled me out of bed that morning of April 11, 2016 and still pulls me out of bed to this day. If you think I’m able to do this because I’m a beast, then you’re right. If you think you’re not a beast like I am, you’re right again.
But the same voice that asked me “what kind of beast are you” is asking you the same thing. You wanna know why? Because you ARE a BEAST. The only question is what kind of beast you are—not whether you are a beast.
That’s what the book is about. I take you though a step-by-step process of self-discovery and self-acceptance to release an instinctual drive that’s already in you. It’s just being held back and is probably under-nourished.
What kind of beast are you? I don’t know, but I’m excited to find out. Aren’t you? Hopefully you’ll pick up a copy of The Beast Code and find out.
One last thing.
Below is a video of the actual footage from my phone on that morning of April 11, 2016. It still gives me chills to watch it. It’s the actual birth of a book right before your eyes.
It’s not the entire thing—it’s been edited. Thank God, because the whole thing would take over 20 minutes! No, this one is short and to the point.
Watch it all the way through and you’ll find out why it was so significant that I was in Phoenix when this inspiration came to me.
Until next time, keep being a BEAST.
Ok, so if you’ve been following this series you may have gotten to a point where you’re thinking, “Ok all this stuff sounds good, but I’m afraid I’m just too lazy to get any good out of this. I’m just never going to be that kind of Beast that accomplishes at a high level and gets a lot of stuff done and then just really crushes it and wins.” Or whatever you think that means.
And I get what you’re saying. I mean, I felt the same way. I spent so much time just lying on my couch wasting time that I just began to think, you know, “maybe I’m just too lazy to really accomplish anything big in life.”
And if that’s you, I would urge you to do this exercise. Figure out whatever the biggest time-waster is for you. What are you doing? What’s the biggest time-waster for you? And then just become curious and observe how you feel.
Don’t try to stop doing it. I mean, don’t try to avoid that activity. Go ahead. Do it. Like, if it’s lying on the couch, go ahead and lie on the couch. But really become curious about how it affects you and how you feel while you’re engaging in that activity. And afterwards, what’s the effect?
This is a technique that was introduced by Judson Brewer in a TED talk that he did. And he gave the example of a woman who wanted to stop smoking. Or she tried several different ways to stop smoking and nothing worked and he told her “Go ahead and smoke, but just become curious about how that experience is for you.” That’s all he told her to do—and [to] write it down.
So she came back and said she wrote down and realized “Wow! Cigarettes taste nasty! I don’t like the taste of them.”
So after doing that—after just becoming mindful of her experience while engaging in this habitual behavior, she was able to break that habit because she became aware of how it didn’t serve her.
So I would like to suggest to you that you’re not lazy—that you probably just have some habits that you’ve fallen into—some habit patterns—that tend to take up a lot of time and really waste time. And the very fact that you recognize—the very fact that you would call yourself lazy, to me indicates that you’re not lazy.
Because, if your highest desire was to lay on the couch, you wouldn’t be watching this video right now about how to break that habit. So I’d like to suggest to you that you’re not lazy—that you’re exactly where you need to be. And here’s something concrete that you can do to help yourself break those habits.
And I’d also like to say that habits, even though they’re gratifying—I mean, habits wouldn’t become habits if they didn’t suit some sort of a gratification—but that doesn’t mean that they necessarily align with who you really are—your highest and truest desires.
And I think once you become mindful of the feelings and emotions and the effect that engaging in these habits has on you, you’ll begin to recognize that these habits are separate from you. They are not you. You are not your habits. They are separate from you and they don’t really align with and reflect who you really are.
So in summary, begin to see yourself as separate from your habits—especially ones that may waste a lot of time and make you think that you’re lazy—and become curious about how you’re truly affected when you engage in these habits.
So even if you’ve decided to forgive people who’ve wronged you in the past, you may not know how to go about forgiving them. It’s difficult to figure out how do you really truly at a deep level, let go of the pain that you feel from what’s been done to you.
So I’m going to give you some specific steps that you can take to go through the process of forgiving and it starts with recognizing the 3 “R’s” that are usually associated with things you need to forgive.
The 3 R’s are: Rejection, Resentment and Regret.
So the first step is to identify as many of these instances of rejection, resentment and regret that you can come up with. And you’re going to write those down. I suggest you get a piece of paper and pencil, or pen, and write down in sentences that include the person who is who is responsible for this feeling and what they did.
For example: “Sally sue rejected me by not going to the eighth grade dance with me.” Or “I resent the fact that Fred broke my Tinker Toy when I was 5.” Or “I regret that I didn’t have the courage to take a trip to Spain when I had an opportunity.” Or whatever it is.
So you kind of get the idea. You want to write sentences about who was involved and what happened.
Now, you notice that in the “regret” sentence I said that I regret that I didn’t do something. So keep in mind that YOU may be the perpetrator of some of these offenses. You know, because regret is often things you regret that you did or did not do.
So what you want to do is, after you make these lists, you just decide that you are going to release every single person that you’ve been holding responsible for these offenses. And you’re going to release them. You make that decision and you declare and affirm that you release everyone on that list—including yourself—including even God.
Because some things we regret or resent have happened to us weren’t done by any particular person—they’re just circumstances over which we had no control and we feel let down.
So that’s, you know, basically the process. And after you’ve made that decision you could symbolically throw away those pieces of paper or burn them or destroy them or shred them or whatever to symbolically symbolize that you are releasing that—letting it go.
Now, if you are a spiritual person—if you believe in God—I suggest that you add this additional step in addition to deciding to forgive. Also ask God to forgive through you. Rely on Him to actually do the forgiveness so that, you know, you just release it to God and then simply thank Him for doing so.
And I found this technique to be extremely powerful in my life. Like I’ve said before, it’s felt like a physical weight lifted from my body. And I’ve done this exercise several times. Because sometimes, I mean, I’ll write down whatever I can think of, I’ll release it, let it go, I’ll feel the weight lifted, and then, you know, a few days later I’d say “Ooh I thought of some other things I can write down.” And [I’ll] experience that [again] because it can be a really really good feeling once you release things that you need to forgive.
So, just to wrap up, consider going through this exercise as many times as you feel you need to, to release things that may be holding you back that you’re not even aware of.